Csquared Menswear is South Africa’s most cutting-edge formal wear brand worn by celebrities and bold, stylin’ IT-guys. Ten years ago Csquared revolutionized South African men’s fashion by introducing slim fit garments, sharp Italian tailoring and ready-to-wear menswear that continues to enthrall and dominate the Fashion Week runways.
On Friday 27 July 2012, Csquared ignited the catwalk with vivid colors, prints, and an array of innovative silhouettes that will define Summer 2012 Menswear. Every piece in the collection was created to evoke the true spirit of summer in the sun.
The Cut & Silhouette:The highlight of the collection was the architectural innovation of the summer suit. The re-working of the traditional pants and jacket proportions added a fresh “slouchy-tailored” edge to your wardrobe this Summer ‘12!
Color: The Csquared 2012 Mediterranean Resort Collection lit up the runway with electric colours; parrot greens, oranges and highlighter yellow contrasted with sea blue and green to turquoise, terracotta, raspberry, lemon and pistachio.
This was a move away from the usual greys, as the collection is tastefully awash with statement color in the form of acid and pastel brights. Each look in the collection was created to transport you to the intoxicating red volcanic beaches of Santorini to the seductive sunshine and emerald forests of the Amalfi Coast.
Trends: Keeping with the laid-back but glamorous resort feel of collection, some of the top trends that Csquared showed were: Mediterranean Neutrals, Big Blue (Think Riviera Chic), The Exotic Printed Shirt and Luxe-Sport Formal, perfect for jet-set men who enjoy Cote D’Azur yacht parties.
When asked about the collection, Csquared Menswear Designer, Wayne Govender commented, “Our designs were inspired by people who want to stick out of the crowd, be a little more different, trendier and fashion forward. The theme is about collaborating bold, bright colours and prints with modern and classic tailoring, which creates not only a fascinating catwalk but also exciting new garments that are both accessible and wearable.”
Csquared is excited to announce that the Csquared 2012 Mediterranean Resort Collection will be available for online purchase in September 2012, on the soon to be launched menswear-only online shopping and style destination ThirtySixMan. ThirtySixMan will offer the style and fashion-conscious South African man a carefully chosen selection of items from an assortment of brands and local designers including Csquared.
When interviewed after the show, Head of ThirtySixMan, Neil Doveton said “Congratulations to Wayne Govender, whose enthusiasm is definitely paving a bright future for Csquared. The show on Friday night at Cape Town’s glam-spot The Reserve delighted its audience with a dynamic Summer 2013 collection. Vibrant colour and bold checks made a statement and there is no doubt that any man wearing Csquared this summer, will be turning heads. I am very pleased to announce that a selection of the collection will be available to purchase from ThirtySixMan soon.”
House of Monatic Head of Brands, Mark Gooding commented, “We were very excited to showcase Csquared in such a unique environment at The Reserve. We were overwhelmed with the turnout for our 10 year anniversary and apologies for to the late comers who were literally left out in the cold! Csquared has always stood out from the crowd, and unlike other designer labels, we showcase what we sell. I love the edited summer collection chosen by Neil Doveton and his team for the ThirtySixMan online store which I believe will sell quicker than “Lady Gaga” tickets when the site goes live with Csquared the range in September!”
The highly buzzed about fashion show and after party was attended by celebrities, TV personalities, fashion heavy-weights and the movers and shakers of the South Africa social media zeitgeist.
Guests were greeted at the door with a chilled bottle of Peroni and treated to a surprise performance by musician Stoan Seate. Celebrities spotted at the Csquared show and after party included Actor and Viyella Heritage ambassador Tumisho Masha, singer Chad Saaiman and former Miss South Africa Cindy Nell among others.
Csquared #TOPSWAG Style Icon 2012 Winner Mvelo Ncube also walked the runway before a decadent red, black and gold Charly’s Bakery cake was bought out, flanked by showstopping models, in honour of Csquared’s 10th Anniversary.
Csquared is stocked at premier Stuttafords and Markham stores nationwide as well as a range of top-tier boutiques and online destinations.
Summer 2012 - Rediscover your Mediterranean side.
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Csquared x 36MAN Midnight Fashion Express Show / Simon Deiner / SDR Photo