Csquared Menswear

Available for immediate release - 12.03.2012

Csquared Menswear is South Africa’s most cutting-edge formal wear brand, and they proudly showcased their latest collection at this year’s Mercedes-Benz Fashion Week in Joburg on evening of 9th March 2012. The show and after party also marked Csquared’s 10 year anniversary by celebrating the decade of style, elegance and attitude that the brand has brought to menswear in South Africa.

The Csquared winter collection 2011/12 show exhibited luxury and kingsmanship tailoring, while evoking the charm of nostalgia by paying homage to the artistic construction of the royal uniform. 

The collection’s theme was “Russian Revolution” and was inspired by the history and stylized opulence of the Royal Russian family. The collection focused on suiting in rich and moody jewel-toned colors made in an array of high-quality luxe and wearable fabrics. There were quirky checked shirts, statement herringbone pieces with a modern edge and structured jackets with detailed epaulettes. Luxurious fabrics are seen in each & every item, from neutral & classic grey to rich plum & emerald jackets

The Cut & Silhouette: Csquared’s A/W 2012 collection focused on sharply cut double-breasted jackets and low-buttoning 2-button suits, with strong shoulder lines balanced with fluid pant shapes.

Styling: Fine 100% cotton shirts and woven tailored pants provided casually styled pieces, while monotone shirts paired with contrasting color bow ties display the trend of “Neutral Blocking”. Outerwear has a laidback smart-casual feel with the fit of Csquared traditional tailoring being the shining star. Non-traditional pattern pairings of herringbone waistcoat and checked shirts brings a chic quirky look together. Our burnished leather trimmed blazer jacket with high sheen leather collar-lapel and elbow patch provides our clients with one of the hottest must have items this winter.

Color: Jewel-bright teals and petrol blues teamed with deep bottle green, violet and vivid sapphire blues contrasted with warm tobacco browns, espresso and camel, black and charcoal grey.

Fabric & Knit: This collection uses luxe wools with fluid suiting material. Bold checks and plaids were tailored with matching or contrasting inner pieces for a play on pattern on pattern. Leather, satin, and Melton were used to give the range a beautiful, warm and rich winter feel.

Print & Pattern:

Micro paisleys, stripes and checks.

Footwear:

This year’s Csquared men’s footwear features multi colored brogues, suede lace-ups paired in grey-patterned socks and neutral or tan brogues paired with bright socks to give every step of your day a flash of color below your turn-up’s.

Accessories: Bow ties, bow ties & more bow ties! Scarves, suspenders, vintage metal badges, leather bags, hats, hard belts to complete a #Topswag Stylin’ yet masculine winter look.

The One Must-Have Item from the Csquared Collection?

Our burnished leather trimmed blazer jacket with high sheen leather collar-lapel and elbow patch, provides our clients with one of the hottest must have items this winter and sound investment piece to wear throughout the seasons.

House of Monatic Head of Brands; Mark Gooding when interviewed after the show said “I am lucky to have such talented creative people around us, thanks especially to Jan Malan & Wayne Govender who helped make this vision come true. Csquared shows have always been heavily stylized and I think the Russian Revolution fitted the theme perfectly. We explored a few new elements to our collection which we are looking forward to seeing in stores for A/W 2012 season”. The turnout of the #CsquaredRed show showed the fashion critics that customers’ love for menswear is as strong as ever in South Africa; #TOPSWAG entrants, celebs, fans of Csquared’s social media attended the show proudly and packed the show venue to its brim.

Csquared designer Wayne Govender (L), Head of Brands Mark Gooding (R)

Wayne Govender is the newly appointed Csquared designer and #CsquaredRed was his first show! “I am honored and exhilarated to be working for the Csquared brand, renowned for its deep tradition in tailoring. Csquared’s winter collection experimented with new cuts, colors and embellishment.” When asked what his favorite piece from the collection was Wayne exclaimed “The Coat! We designed the coat in different shapes and in various proportions so that, it is a versatile item that could go easily from day to night. By far the most important accessory this season is the bow tie, which we are dubbing as the new “tie”. The already popular Csquared velvet bow ties have names like the “Mont Carlo”, and the “Frank Sinatra”… how is one to resist the urge to accumulate a few throughout the season!”

However the #CsquaredRed Fashion Show was only the beginning of the night with the official after party held at the trendy Taboo Nightclub in Sandton. After 2 intense months of campaigning and a whirlwind trip to Cape Town, Csquared Menswear crowned its 1st social media campaign  Csquared TOPSWAG Style Icon Search refreshed by Peroni Winner Mvelo Ncube. Mvelo walked away with instant fashion fame, R30 000 in Csquared designer-wear and the ultimate VIP experience in 2012.

Csquared #TOPSWAG Style Icon Winner Mvelo Ncube walking in #CsquaredRed MBFWJ Show A/W 2012.

SocialWOO social media and PR also made sure that the #CsquaredRed show and Csquared’s #TOPSWAG social media campaign conclusion ended on a highly-buzzed note that will only bring bigger, better and more exciting things for Csquared and the menswear industry in 2012.

FOR MORE INFO ON MVELO NCUBE,  PRESS QUERIES, INTERVIEWS, PRODUCT REQUESTS OR DETAILED RAMP LOOK DESCRIPTIONS PLEASE CONTACT:

SocialWOO - Social Media Marketing and PR

Sianna Wu – Account Executive

pr@socialwoo.co.za

@Social_WOO

Contact SocialWOO Office 10am-6pm +27 79 379 8920

All images by Simon/SDR Photos